RenovateAI Studio - Revolutionizing Home Design with AI
Client
RenovateAI Studio - Revolutionizing Home Design with AI
Year
Sep 2024
Scope of Work
Designing Core Features, UX/UI Design
Location
Boston
RenovateAI Studio is an AI-powered web app that simplifies home design and renovation. I led the interaction design, user flows, wireframes, and high-fidelity prototypes for innovative features, ensuring stakeholder alignment and development clarity. This holistic strategy resulted in creating a unified platform, delivering a seamless and engaging user experience.
The Challenge
While AI-powered personalization is a key feature of RenovateAI Studio, it can also present a challenge. Overly restrictive or unexpected suggestions can lead to frustration and a sense of limited control. Users may feel that the AI is limiting their creativity or not understanding their unique preferences. Understanding the Problem User Research: Target audience: Homeowners, interior designers, and DIY enthusiasts. Research methods: Surveys, interviews, user testing, competitive analysis. Key findings: Users struggle with complex design software and lack of inspiration. Users desire a quick and easy way to visualize renovation ideas. Users value personalized recommendations based on their preferences.
Spearheaded comprehensive branding initiatives. Encompassed refining brand voice and messaging, and I ensured that brand consistency remained unwavering across all communication channels. This approach allowed for a cohesive and impactful brand presence that resonated with audiences consistently.
