Revamp Renovate AI's website to transform users experience
Originally, it was a landing page to showcase the mobile app; the Renovate AI website was completely rebuilt to attract a new segment of users, enterprise. serving multiple industries including hospitality, real estate, contractors, and interior designers.
Company
Renovate AI
Role:
Senior Product Designer
Industry:
Home Renovation & Real Estate
Preview
renovateai.app/
Award
Silver Website Design — ODA
Designing a sleek, modern design aligned with Renovate AI's brand.
Renovate AI is a platform that uses AI to help homeowners, real estate agents, and enterprises remodel and visualize their spaces.
With a growing need to target larger businesses, I revamped the website and added a dedicated enterprise section with use cases to attract new B2B clients. The goal was to increase website traffic and capture more leads from this new segment.
Challenges
Audience Diversity
Ensuring the new design would appeal to both consumer and enterprise audiences.
Attracting Enterprises — Renovate AI API
Communicating the added value of Renovate AI to large enterprises without alienating individual homeowners or real estate agents.
Organic Traffic Challenges
Improving SEO performance to drive organic traffic.
The Design Approach
I focused on creating a sleek, modern design that aligned with Renovate AI's brand while also showcasing the unique features and benefits for enterprise clients. The following were key areas of focus:
Enterprise Section
A new dedicated section was added to the website to highlight enterprise use cases, solutions for large-scale projects, and B2B testimonials. This section was designed to appeal to businesses looking for scalable renovation solutions using AI.
Improved Navigation
I've simplified navigation to help both individual users and enterprises quickly find the information relevant to them, ensuring a seamless browsing experience.
Clear CTAs
Strong calls-to-action like "Try for Free" and "Request a Demo" were prominently placed throughout the site, encouraging engagement from both individual and B2B users.
SEO Enhancements
I have incorporated keyword-optimized content and meta descriptions to improve our organic rankings. Special focus was placed on B2B-related keywords to capture the new segment.
Business Objectives
Redesign the website for improved UX/UI, catering to both individual users and enterprises.
Attract the B2B segment by adding a dedicated section outlining enterprise benefits and case studies.
Improve organic search rankings and increase website visitors.
Final Designs
The final Renovate AI Studio designs ensure users are guided step-by-step through their renovation projects, with clear navigation and progress indicators.
While AI provides suggestions, users remain in full control, able to adjust or override designs to suit their vision, making the process both intuitive and flexible.
The Results
The revamped website delivered immediate results. Within two weeks of launching, we saw a 23% increase in website visitors and ranked 1st organically for over 40+ keywords related to AI-driven remodeling solutions. The new enterprise section successfully attracted interest from a major hotel chain, leading to increased demo requests and B2B leads, and got Renovate AI 50+ high rank organic keywords and optimized SEO.
Future Plans
Moving forward, we plan to expand the enterprise section with additional case studies and success stories, further refining the user experience for larger businesses while continuing to enhance SEO strategies for sustained organic growth.